#ActAndSave

#ActAndSave

Seasonally Relevant Home Energy Materials for Newscasters

Overview

The National Environmental Education Foundation (NEEF) and Rocky Mountain Institute (RMI) have developed a guide of evergreen materials for newscasters to have available for relevant stories about home energy upgrades as they emerge in the news cycle. The content is valuable to have on-hand for stories and/or to provide filler content for viewers and includes materials for:

Newscaster presenting energy savings

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The Opportunity

As an influential and respected voice, local news outlets have the opportunity and responsibility to inform their constituents on the latest news and events, while also improving their communities and telling the stories of the people, homes, and professionals that make up their viewers. Meanwhile, news organizations are constantly looking for unique and timely content to accurately report the news with information that is relevant, interesting, and impactful across a growing number of news platforms—both broadcast and online—that provide unprecedented opportunities to influence and engage the community.

Home energy upgrade tips provide just this opportunity for newscasters for the following reasons:

  1. Personal connection across demographics: Homes are something that all viewers identify with and are familiar with on some level. Research shows that homeowners also have consistent concerns with and a desire for better performance across geographic and demographic segments.
  2. Multiple news hooks year-round: Homes are influenced by (and often threatened by) many news-making events—especially storms or extreme weather in all seasons, and home energy upgrades can significantly improve community resilience before and after such events. Also, there exists ample opportunity for ‘filler’ stories based on local contractors or champions who can provide tips, or simply tell their home energy upgrade story.
  3. Opportunities for action and engagement: As more viewers look beyond broadcast to social media for news, there is an expectation for newscasters to not only inform, but engage their communities. Home energy upgrades provide ample opportunity for viewers to take real and meaningful action, see results, and follow up accordingly.
Navigating the Guide

This guide contains pre-packaged content, ready for local newscasters to incorporate across their news channels. Content is organized in a straightforward way around newscycle-driven triggers which include:

  1. Seasonally-appropriate triggers: Such as winter cold spells, or summer heat waves where stories are focused on preventative upgrades to improve comfort, and lower energy bills.
  2. Damage-related triggers: Such as fire, flood, or hurricane where stories are focused on rebuilding opportunities to improve resilience, health, and economics.
  3. Human interest filler stories: With opportunities to highlight local programs, professionals, or families who are helping their family and community get smarter about energy and the environment, while boosting the local economy.

Each trigger page will feature the following content:

  • Angle: Overview of the story angle as it relates to the associated trigger to guide broadcast or digital storytelling.
  • Recommendation: Succinct and clear recommendation for viewers applicable for both broadcast or digital platforms.
  • Action guide: To guide viewers in the right steps to pursue. Note that actions can be grouped across multiple triggers.
  • Relevant resources: Such as video or photos that can bring life to the story on broadcast and social media.
  • Social media posts: That can be easily customized to your account and guide social media engagement.
Content

Section I: Seasonally Appropriate Triggers

More content will be provided for more triggers throughout the year. Keep checking back for new triggers.

Section II: Damage-Related Triggers

More content will be provided for more triggers throughout the year. Keep checking back for new triggers.​

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