Home Heroes Infographic

NEEF and Rocky Mountain Institute Join Forces to Inspire More Americans to Improve the Energy Performance of their Homes

WASHINGTON, DC – Just this fall, NEEF and Rocky Mountain Institute (RMI) formalized a partnership to develop and distribute environmental education materials on residential energy efficiency, energy upgrades, and renewable energy. Today, the pair released its first joint project—an infographic entitled “Home Heroes” to encourage and empower U.S. real estate professionals to understand and promote the energy performance of a property.

“Home Heroes” is an education tool that describes the multiple ways that real estate professionals can support home buyers and sellers in the pursuit of homes that are better for their families, their pocketbooks, and the environment—while improving competitive advantage in an evolving real estate market and changing customer values.

“Real estate professionals are one of the most influential messengers to homeowners during the buying and selling process, which also happens to be an important trigger point to improve a home’s energy performance, comfort, safety, and value,” said Doug Miller, Senior Associate with RMI. “Our partnership with NEEF has encouraged us to think more creatively about how we can engage this group and others to educate homeowners about the multiple benefits of home energy upgrades and inspire more homeowners to invest in them, especially during the buying and selling process.”

The project is in support of RMI’s Residential Energy+ initiative, which aims to unlock homeowner investments in energy efficiency and renewable energy. NEEF joins RMI’s strong and growing roster of partners in the real estate, finance, design, technology, and marketing industries to develop market interventions that boost the financial, social, and emotional appeals for energy upgrade investments and deliver desirable, easy, and affordable retrofit solutions.

NEEF, through its Weather + Climate work, has been distributing environmental educational materials and tips on energy efficiency regularly through a national network of weathercasters, educators, and others. This partnership helps NEEF expand its reach as well, with another group of professionals: real estate professionals.

“Teaming up with Rocky Mountain Institute is a big deal,” said NEEF President Diane Wood. “We are excited to work with RMI to reach new audiences with relevant and timely messages that improve their lives while helping the environment.”

The U.S. Department of Energy, National Association of Realtors, developers, large brokerage firms, and others have all also agreed to distribute the “Home Heroes” infographic.

To find the “Home Heroes” infographic and learn more about NEEF, visit NEEFusa.org/HomeHeroes.  Find more on RMI at rmi.org. 

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About NEEF

NEEF was chartered by Congress in 1990 to partner with the EPA to advance environmental literacy nationwide.  NEEF’s vision is that by 2022, 300 million Americans actively use environmental knowledge to ensure the wellbeing of the earth and its people.  To achieve its vision, NEEF offers science-based, unbiased information through its own communications platforms, as well as a network of trusted professionals and affinity communities that, with their relationships and credibility, amplify environmental messages to national audiences. NEEF also implements environmental education investments in areas that best connect with everyday life: health, weather + climate, and nature where we live, learn, work, and play. Learn more at NEEFusa.org – or follow NEEF on Facebook & Twitter.

About Rocky Mountain Institute

Rocky Mountain Institute (RMI)—an independent nonprofit founded in 1982—transforms global energy use to create a clean, prosperous, and secure low-carbon future. It engages businesses, communities, institutions, and entrepreneurs to accelerate the adoption of market-based solutions that cost-effectively shift from fossil fuels to efficiency and renewables. In 2014, RMI merged with Carbon War Room (CWR), whose business-led market interventions advance a low-carbon economy. The combined organization has offices in Basalt and Boulder, Colorado; New York City; Washington, D.C.; and Beijing.

Kelli Holsendolph
Director of Communications & Outreach

Kelly Vaughn
Marketing Manager
Rocky Mountain Institute