NPLD for Toyota

Public lands are an important resource for all Americans. They provide places to play, learn, explore, be active, and escape the bustle of everyday life. From your neighborhood green space to our nation’s awe-inspiring national parks, public lands welcome people from all walks of life, stimulate the senses, build new connections to nature, and create lasting memories for millions of visitors each year.

NPLD & Toyota: Over 20 Years of Partnership

For over 20 years, Toyota Motor North America has been the national corporate sponsor of National Public Lands Day, the nation's largest single-day volunteer event for public lands. Partnering with the National Environmental Education Foundation (NEEF), Toyota is committed to getting more Americans out on federal, state, and community public lands, and encouraging communities to give back and protect the lands they love.

This ethos of environmental stewardship inspired the creation of the “Toyota Environmental Challenge 2050,”  with the company striving to go beyond zero environmental impact and achieve a net positive impact. This initiative consists of six challenges, including achieving zero CO2 emissions and minimizing and optimizing water usage, among others. Toyota is committed to continuing toward the year 2050 with steady initiatives in order to realize sustainable development together with society. 

Providing Financial Support for Local and National Environmental Projects

Sponsorship of national and regional environmental preservation projects is just one of many areas in which Toyota has proven its environmental stewardship. The company works closely with NEEF to provide a variety of grants and awards to support the great work being done across the nation and at the local level. 

These grants include:

• 2022 Driving Mobility and Accessibility on Public Lands: NEEF & Toyota offered $150,000 in grant funding to make public lands more accessible and enjoyable for Americans of all abilities.
• 2020 Restoration and Resilience Fund: With help from our corporate partners at Toyota Motor North America and International Paper, NEEF established the Restoration & Resilience Fund to aid public lands affected by staff shortages and increased visitation during the COVID-19 pandemic.
• Biodiversity Conservation Grants: Toyota Motor North America has provided nearly $500,000 in grant funding to support biodiversity conservation projects on public lands within the California Floristic Province and National Capital ecological regions.

Volunteer Engagement for Toyota Employees

Along with event sponsorship and grants, Toyota encourages its employees to get involved in NPLD activities in their communities by helping to care for parks, forests, rivers, beaches, shorelines, and other public lands. Thousands of Toyota team members from throughout the United States have generously given their time to NPLD events year after year. 
Since entering this partnership, Toyota employees have donated the equivalent of more than $5 million in volunteer time.