NPLD Site Manager Promotional Toolkit
National Public Lands Day is on Saturday, September 28, 2019
Thank you for hosting a National Public Lands Day event at your public land site! To ensure you have a successful and fun day, the materials, tools, and resources below have been made available to you to help you spread the word, draw in volunteers of all ages from your community, and engage your local media. Please note that we will be rolling out more materials on this page over time.
If you have NPLD communications questions, please email the NPLD team at npld@neefusa.org.
Stay Connected
Be sure to follow NEEF's social media channels to keep up with NPLD.
NPLD Logos
Use NEEF's logos to help promote and brand your volunteer efforts.
Media Tools
A comprehensive approach to contacting the media about NPLD events.
General Promotion Tools
Everything you need to promote your event via social media, email, and more.
Horizontal Color (Download PNG | Download EPS)
Horizontal Reversed (Download PNG | Download EPS)
Vertical Color (Download PNG | Download EPS)
Vertical Reversed (Download PNG | Download EPS)
NPLD Media Outreach Calendar (PDF)
As you plan for your event, be sure to let area media know what's happening and how to participate. Use this planning celndar to stay on track.
Media Advisory Template (PDF)
Once you've planned your event, alert the local media to help you spread the word. Use this template to help promote your event. Also available as DOCX.
Tips for Capturing NPLD Events on Video (PDF)
Take a moment to catch volunteers in action. Here are some tips for taking a quality video clip with your cellphone.
Promotional Graphics
Use the following graphics to promote your NPLD event on social media channels, websites, and other digital spaces.
- Public lands of all types play a valuable role in helping people develop a sense of community by providing spaces for people to interact with each other and meet new people.
- Hiking in nature and staying disconnected from all devices for 4 days can lead to a 50% spike in creativity.
- Volunteers provide of 1 million hours of labor annually towards building and maintaining America's system of national trails.
- Volunteering is good for your health! Research indicates that volunteerism has been linked to higher levels of happiness, life-satisfaction, self-esteem, and physical health.
- Forested lands are the source of drinking water for over 60 million Americans across the country.
- Public lands play a critical role in providing clean air for communities across the country. In fact, urban trees remove over 710,000 tons of air pollution per year in the U.S.
- Neighborhoods with well-shaded streets can be up to 6–10° F cooler than neighborhoods without street trees, reducing the heat-island effect.
- Public lands can help protect cities from extreme weather events. For example, during Hurricane Sandy, wetlands and other public lands in New Jersey prevented more than $425 million in property damage.
Use the following miscellaneous graphics to promote your NPLD event.
Editable Flyers
Downloadable DOCX Files
Use the following editable, DOCX files to create flyers promoting your NPLD event:
Download Option 1
Editable text only
Download Option 2
Editable text only
Download Option 3
Editable date, images, and text
Social Media Posts
Tag NEEF & NPLD when you post so we can share your story and inspire others to join the celebration.
Hashtag: #NPLD
NEEF Social Media Handles
Suggested Social Media Posts
Following are some suggested social media posts to get you started. Feel free to tailor these and make them your own.
Short Posts (Twitter, Snapchat, etc.)
(Please note: Character count may increase when you add photos. Adjust as necessary.)
- Join @NEEFusa for National Public Lands Day, the nation’s largest single day volunteer effort for public lands, on Saturday, Sept. 28. #NPLD
- From trail maintenance, to planting, to trash pick-up and more! Join us and @NEEFusa on Sept. 28 for National Public Lands Day and help restore our public lands. #NPLD
- Build the connection to your public lands through service by volunteering for National Public Lands Day Saturday, Sept. 28. #NPLD
- Did you know National Public Lands Day is a fee-free day for most federal public lands? On Sept. 28, join @NEEFusa and give back to our public lands. #NPLD
Longer Posts (Facebook, Instagram, Pinterest, etc.)
(Please note: Links are not allowed on individual Instagram posts. Adjust as necessary.)
- Strengthen the tradition! Join @National Environmental Education Foundation – NEEF for National Public Lands Day, the nation’s largest single day volunteer effort for public lands, on Saturday, Sept. 28. #NPLD
- From trail maintenance, to planting, to trash pick-up and more, volunteers of all interests and abilities roll up their sleeves and work side-by-side to care for our public lands. Join us alongside @National Environmental Education Foundation – NEEF and help restore our public lands. #NPLD
- Spend some time outside and build the connection to your public lands through service by volunteering for National Public Lands Day with @National Environmental Education Foundation – NEEF Saturday, Sept 28. #NPLD
- Did you know that @NEEF- National Public Lands Day is a fee-free day for all federal public lands across America and many state parks? Join @National Environmental Education Foundation – NEEF and give back to our public lands. #NPLD
Promotional Language (for e-blasts, newsletters, etc.)
Long Blurb (227 words):
On September 28, 2019, join hundreds of thousands of people at sites throughout the country and take part in NEEF’s annual National Public Lands Day (NPLD), sponsored by national corporate sponsor Toyota. National Public Lands Day is the nation’s largest, single-day volunteer effort for public lands. NEEF uses the day to connect people to public lands and their communities, inspire environmental stewardship, and encourage use of public lands for education, recreation, and general health.
This year, NPLD 2019 continues to strengthen the tradition. Volunteering on NPLD is an opportunity to spend time outside with family and friends, connect with neighbors, and enjoy the benefits that come with the satisfaction of giving back—all things that enable us to live happier, healthier lives.
Many NPLD celebrations go beyond volunteer events to include recreational and educational activities, like hikes, bike rides, paddling, bird watching, and water quality testing. To encourage people to join the fun, NPLD is a fee-free day for national parks and most other federal public lands, state parks, and other local places.
NPLD events are free, and open to people of all ages and abilities. To learn more, , or find an event near you, visit NEEFusa.org/NPLD. Follow NPLD on Twitter and Facebook for the updates and share your own NPLD activities with #NPLD.
This September, celebrate something we all share: our public lands!
Short Blurb (164 words):
On September 28, 2019, join hundreds of thousands of people at sites throughout the country and take part in NEEF’s annual National Public Lands Day (NPLD), sponsored by national corporate sponsor Toyota. National Public Lands Day is the nation’s largest, single-day volunteer effort for public lands. NEEF uses the day to connect people to public lands and their communities, inspire environmental stewardship, and encourage use of public lands for education, recreation, and general health. Lend a hand and have fun at the same time by bringing your family, friends, classmates, students, or coworkers of all ages and abilities to spend the day outdoors celebrating public lands. Your work will help ensure our public lands continue to be beautiful places for all to enjoy.
To learn more, or find an event near you, visit NEEFusa.org/NPLD. Follow NPLD on Twitter and Facebook for the updates and engage with the community through the hashtags #NPLD. This September, celebrate something we all share: our public lands.
National Public Lands Day FAQ
Federal and Nonprofit Partners
National Public Lands Day
